Hotel Accommodation Website - Showcase Website
Project Overview
Category
Brand Identity & Digital Design
Client
Dr. Sarah Chen
Timeframe
Q1 2023 - Q3 2023
Role
UX/UI Lead
Goals
- Create a distinctive brand identity for the hospitality sector
- Develop a scalable design system for booking interfaces
- Design an intuitive booking flow for diverse user demographics
How I Grew
This project advanced technical and design expertise: - Developed proficiency in scalable backend architecture with Prisma and PostgreSQL. - Refined skills in designing high-conversion booking flows. - Mastered performance optimization for high-traffic scenarios. - Enhanced experience in cross-demographic UX design.
Challenges
The hospitality sector demanded a platform that could handle complex booking logic while maintaining simplicity: - Managing real-time availability and pricing across multiple properties. - Designing a frictionless booking flow for varied user demographics. - Ensuring scalability for high-traffic periods, such as holiday seasons.
Solution
- Built a scalable backend with PostgreSQL and Prisma for real-time data management. - Developed a responsive front-end with React.js and TailwindCSS for cross-device compatibility. - Designed a streamlined booking funnel to reduce steps to completion. - Implemented high-performance caching and load balancing for peak traffic resilience.
Results
- 85% of users completed bookings in under 2 minutes. - Achieved a 4.7/5 rating for booking ease and interface clarity. - Handled 10,000 concurrent users during peak periods without downtime. - Reduced booking abandonment by 35% through optimized UX.